Product Lifecycle - Product Design
We aim to reduce environmental impact at every stage of a product’s lifecycle. And it all starts with product design that strives to reduce how much you use.

We always work to ensure our products do what you need them to do while considering ways to reduce the environmental impact at each stage of the product lifecycle.
So, we look beyond just the raw materials used in our products. We study how products are used – and often wasted. We use Smart Dispensers in research to understand how different formats, different sheet sizes and different sheet thicknesses affect how much is used and wasted.
We use these insights to help design products that can be more efficient in-use. Which can reduce how much is consumed overall – reducing today, respecting tomorrow.
But we don’t stop there.
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We’ve developed a Design for Environment Tool incorporating lifecycle considerations. It allows us to model and mitigate the environmental impacts of tissue product enhancements and redesigns.
We’ve completed a comprehensive Life Cycle Assessment to understand the full environmental impact of our tissue products. This allows us to make decisions based on sound scientific evidence.
And we haven’t forgotten about packaging either. Our design teams constantly seek ways to reduce packaging and incorporate environmentally-preferred materials.
