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Frequently Asked Questions
- Why is sustainability such a hot topic?
Demands on the world’s natural resources are escalating rapidly as markets develop worldwide. The cost of oil and for other sources of energy is rapidly rising – and is increasingly volatile. These resource pressures are straining governments, businesses and households, and increasing the public interest in pursuing sustainability.
K-C has a responsibility to the future health of our business, and to our customers, consumers, employees, investors and the communities we serve to continue building sustainability into our business.
For K-C, sustainability involves acting responsibly to preserve resources for the next generation. Given accelerating global developments, operating our company in a sustainable way is essential to building our business and growing the bottom line.
- What is KIMBERLY-CLARK PROFESSIONAL's* approach to environmental sustainability?
We recognize that a balanced and holistic understanding of the environmental impacts of our products and operations will help us to prioritize and minimize those impacts. So, we assess the raw materials used in our products, the way we manufacture and distribute them and how our customers use and dispose of them.. The sum of all these steps - or phases - is the life cycle (link to definition) of the product.
Our lifecycle approach to sustainability is embodied in Reduce Today, Respect Tomorrow*. Striving for source reduction (insert link to definition) at every stage of our products’ lifecycle reduces waste and helps us to use less of the world’s resources....leaving more for the future. After all, wasteful use of resources doesn’t add value to our products, our customers aren’t interested in paying for it and it is not good for the environment. Therefore, in everything we do, we aim to reduce waste at its source.
- What is the Reduce Today, Respect Tomorrow* motif and design and how it is used?
KIMBERLY-CLARK PROFESSIONAL’s approach to sustainability challenges us to reduce the use of natural resources at each stage of the product’s lifecycle. The three most significant resources we use in our products are wood fibre, water and energy. These resources have been visualized as ‘icons’ and been brought together in a campaign motif that can be applied across all regions and communications.
Reduce Today introduces an imperative to act now and suggests that we all have a role to play to reduce use of natural resources. Respect Tomorrow urges a higher ambition. It incorporates a long-term perspective which considers future generations and their right to a healthy planet and a productive livelihood.
• The RTRT motif is for use on all KIMBERLY-CLARK PROFESSIONAL* communications in all markets around the world
• It is aligned with the One Voice identity of KIMBERLY-CLARK PROFESSIONAL* and echoes the KIMBERLY-CLARK PROFESSIONAL* logo
• The campaign is global. We are sending the same message around the world
- What are the 6 stages of the product life cycle?
A. Product Design: We aim to design products that reduce consumption across the whole life cycle.
B. Raw Materials: We are committed to responsible sourcing of raw materials and ensuring the sustainability of the fibre we use.
C. Manufacturing: We invest in new technology and process improvements to reduce the use of natural resources and waste from manufacturing.
D. Transport: We continue to develop more efficient ways of packing, handling and transporting our products to reduce the impact of their distribution.
E. Product Use: Our high performance products and systems aim to help customers reduce their usage.
F. Final Disposal: Innovative products combined with reliable dispensing mean you can reduce how much gets used, wasted and thrown away.
- How is Kimberly-Clark incorporating Design for Environment (DfE) into its programs?
We are working to implement a deliberate process for considering the environment while designing our products and packaging. We have introduced environmental questions into our innovation management processes, are conducting employee training and developing DfE tools to enable environmental evaluations such as rapid life-cycle assessment.
- It's all about recycling or is it?
Recycling was the enduring message that came out of the environmental movement in the early 1970s. And of course, recycling is important: reusing metals, paper, wood and plastics rather than disposing of them reduces the need to extract raw materials from the ground, forests and fossil-fuel deposits. More efficient use of any natural resource is a step in the direction of sustainability. But it is just a piece of the puzzle.
Life cycle thinking helps us to understand that there are other considerations that must be taken into account in the pursuit of sustainability. Source reduction and waste elimination are also critical to reducing our use of natural resources and reducing our environmental impact.
- Isn't using recycled fibre as opposed to virgin fibre better for the environment?
Recycling is a vital part of respecting tomorrow but we do not believe that recycling alone is the most sustainable approach. Wood fiberibre degrades each time it is recycled, which means that without the injection of virgin fibre, the paper industry would run out of raw material in three months (Ilpo Ervasti, Poyry Consulting 2003). So, 100% recycled paper can never be 100% of the solution.
In 2007, Kimberly-Clark commissioned an independent Life Cycle Assessment (LCA) (http://www.kimberly-clark.com/pdfs/LifeCycleAssessment.pdf) to determine what, if any, difference in environmental impacts exists between primary (virgin) and secondary (recycled) fibre use in making tissue products. This study, one of the most rigorous and comprehensive LCA’s ever undertaken on tissue products, was conducted by Environmental Resources Management, a U.K.-based consultancy, according to internationally recognized ISO standards for such studies.
The results show that both virgin and recycled fibre can be used in an environmentally responsible manner in a range of tissue products. We are confident that using certified, sustainable virgin fibre has no greater environmental impact than recycled fibre in our tissue products which is why we use a mixture of virgin and recycled fibre across our business.
We also believe that using a balance of recycled and virgin fibres contributes to overall product performance, thereby enabling an end user to use less of the product to complete a task.
- Does Kimberly-Clark support forestry certification standards?
Yes. Kimberly-Clark was the first major tissue company to set the goal ofof purchasing 100% of the virgin fiber we used from suppliers that gain independent certification of their woodlands or their fibre procurement activities from one of five recognized forest certification systems
These include: (insert links to org web sites)
• Forest Stewardship Council (FSC)
• Sustainable Forest Initiative (SFI)
• Canadian Standards Association’s National Sustainable Forest Management Standards (CSA)
• Sistema Brasileiro de Certificacao Florestal (CERFLOR) in Brazil
• Program for the Endorsement of Forest Certification Schemes (PEFC)
In 2008, we sourced 98% of the virgin fiber we used from suppliers certified to one of these standards.
Regarding those certification standards, we give preference to wood fibre certified under Forest Stewardship Council (FSC) standards where it is available and meets product performance requirements and competitive market conditions.
- What is FSC?
The Forest Stewardship Council (FSC) is an international, non-governmental organization dedicated to promoting responsible management of the world’s forests.
There are two parts to the FSC system:
1. Forest Management Certification – This certification ensures that forests are managed to high standards covering social, economic and environmental issues. In its Fiber Procurement Policy, Kimberly-Clark has stated that it prefers to purchase wood fiber certified to FSC standards.
2. Chain of Custody Certification – This certification traces the wood from certified forests through all stages of processing and distribution. Over the past few years, Kimberly-Clark has certified several products under the FSC COC system, primarily in Europe. KIMBERLY-CLARK PROFESSIONAL* has the first tissue products in North America certified under this system.
- Why has Kimberly-Clark given preference to FSC in its Fiber Procurement Policy?
Kimberly-Clark recognizes five sustainable forest management certification schemes, including the Sustainable Forestry Initiative (SFI), the Programme for the Endorsement of Forest Certification (PEFC), the Canadian Standards Association (CSA), Cerflor (the Brazilian certification system) and FSC. We believe that all of these provide standards which are protective of forests and help to ensure they are managed responsibly. FSC does include some additional requirements in the area of social sustainability, which K-C feels is consistent with its own sustainability philosophies. We believe that the three pillars of sustainability – environmental, social and economic – must always be considered.
In addition, like FSC, we consider input from many stakeholders when developing our environmental policies and practices. Since many well-known Non-governmental Organizations and many of our customers also have a preference for FSC, we feel that these standards may be of more value to some of our key stakeholders. FSC has been the certification system preferred by many retailers, customers and consumers, particularly in Europe and we anticipate that this will also be the case in North America going forward.
- What products are FSC certified and why those?
In 2008, Andrex consumer bath tissue became Kimberly-Clark’s second FSC-labeled brand in the U.K., following the certification of Kleenex consumer facial tissue in 2007. Kimberly-Clark also produces FSC-labeled product for major retail customers in Europe. We are expanding the availability of FSC-labeled Kleenex tissue across Europe and have launched a range of KIMBERLY-CLARK PROFESSIONAL* FSC-labeled products in Europe, North America and South Africa. We have pursued product certification in these instances in order to address growing customer interest and because it reflects our Corporate preference for the FSC system in general.
- What does our product certification have to do with the recent announcements made by Kimberly-Clark and Greenpeace?
Keep in mind the two parts of the FSC system as defined above. One relates to management of the forests where the wood fibre originated and the second relates to tracking that fibre from the forest to the final product.
The announcements by Kimberly-Clark and Greenpeace primarily focused on the forest management system. In particular, we have established FSC certification targets related to our fibre supply from the Canadian Boreal Forest. As the supply of FSC certified wood fibre increases (we estimate that only about 10% of the global pulp supply is currently FSC-certified) and/or as we establish purchasing arrangements with suppliers who are FSC certified, K-C plans to increase the amount of FSC fibre in our North American products over time.
KIMBERLY-CLARK PROFESSIONAL*’s launch of the FSC-certified product bundle signals our stated preference for FSC to our customers while reinforcing our commitment to ensuring that only environmentally-responsible sources of fibre are included in our products. Since FSC recognizes the use of post-consumer recycled fibre in its Chain of Custody certification system, we get “credit” for this fibre as well.
- What is involved in FSC Chain of Custody (COC) Certification?
Several KIMBERLY-CLARK PROFESSIONAL* manufacturing facilities in North America, Europe and South Africa and multiple product codes have been certified under the FSC system. This certification requires implementation of a comprehensive management system to meet the requirements of the COC standards and routine auditing of this system internally and externally by an accredited certification body.
COC involves three basic processes:
1. Procurement of certified materials – This includes the verification of appropriate sources of supply and record-keeping to ensure traceability of the fibre.
2. Processing and handling of certified materials – This includes storage, sorting, grading, manufacturing and conversion of the fibre to final product for sale.
3. Sales of certified goods – This includes proper record-keeping and documentation of product claims to customers.
- Why was Greenpeace protesting about Kimberly-Clark's practices?
Via their “Kleercut” campaign, Greenpeace expressed concern with Kimberly-Clark’s purchases of virgin fibre from the Boreal Forest in Canada. The Boreal forest is not a specific forest – rather it is a type of forest, covering a large area over Russia and Canada (and previously Scandinavia). The fibre that K-C sources from the Canadian Boreal forest comes from suppliers with certified forestlands or procurement activities. As part of our fibre supplier audit program, Kimberly-Clark visits these suppliers to ensure they are in compliance with our fibre policy and that they practice sustainable forestry.
Greenpeace was also pressuring Kimberly-Clark to utilize more recycled fibre in its products in order to reduce our reliance on boreal fibre. KIMBERLY-CLARK PROFESSIONAL’s products contain significant amounts of recycled fibre. However, we believe that both virgin and recycled fibre can be used in an environmentally-responsible manner.
See more information at: http://www.kimberly-clark.com/pdfs/KC_Sustain_NAmerica.pdf#zoom=130&navpanes=0
- How/why did Kimberly-Clark and Greenpeace reconcile the issues raised by the Kleercut campaign?
Both Greenpeace and Kimberly-Clark have fundamentally the same belief: that the world’s forests must be protected. It took some time for us to share the information and knowledge needed to constructively discuss our perspectives on this very important issue. We are pleased to have worked through our differences and will continue a healthy dialogue in the future in support of our common interests.
- What will be fundamentally changing about the way Kimberly-Clark sources its fiber?
With input from Greenpeace, Kimberly-Clark has just completed a revision to its fiber sourcing standards. The changes embodied by these standards are evolutionary and consistent with the approach we have taken for many years regarding fiber procurement and responsible forestry management. They provide additional clarity and transparency to our efforts, plus define some specific, measurable targets:
• By the end of 2011, 40 percent of our North American tissue fiber will either be recycled or FSC certified.
• By the end of 2011, Kimberly-Clark will eliminate the purchase of any fiber from the North American Boreal Forest that is not FSC certified.
• We have recommitted to our goal that 100 percent of the virgin wood fiber we use will be sourced from suppliers certified to one of five recognized forestry management certification systems, with a preference towards Forest Stewardship Council (FSC) certification.
• We will support the protection of natural forest areas that have the potential to be designated as Endangered Forests or High Conservation Value Forests by working with suppliers, governmental authorities and non-governmental organizations to identify and map such areas.
- What is the recycled fibre content of KIMBERLY-CLARK PROFESSIONAL*'s products?
The recycled fibre content of our products varies by product and by region, depending on market expectations, fibre availability, cost and a host of other considerations. The global average recycled fibre content of all of Kimberly-Clark’s products is approximately 30 percent. KIMBERLY-CLARK PROFESSIONAL* codes generally contain more recycled fibre than our consumer products.
- Why is post-consumer recycled fibre content considered better for the environment than pre-consumer content?
Products made from post-consumer waste incorporate materials that have gone through one consumer cycle and then collected and re-processed. Because this material has been used and then diverted from landfill, many feel it is preferable to product containing pre-consumer waste.
Products made from pre-consumer waste incorporate scrap materials that never made it to the consumer. Often, internal scrap reclaim is not considered “recycling” and its recovery and reuse is simply a matter of process efficiency. However, without internal recovery and reuse of pre-consumer waste, much more waste would be generated from the manufacturing processes and require disposal.
- What is Vision 2010?
Vision 2010 is the third phase of Kimberly-Clark’s program focused on reducing the environmental impact of our manufacturing operations worldwide. The program, originally launched in 1994, contains ambitious objectives and standards in the following core areas:
• Fresh water use and wastewater quality
• Energy use and conservation, plus carbon emissions reduction
• Landfill elimination and waste reduction
• Environmental, Health and Safety Management System implementation
K-C has made great progress in each of these areas since implementation of the program. See our annual Sustainability Report for details (link to Kimberly-clark.com). The predecessors to Vision 2010 were Vision 2000 and Vision 2005.
The Vision objectives were developed using input from internal business leaders, manufacturing staff and technical experts. They reflect the most significant environmental concerns identified by the United Nations Environment Programme and the World Business Council for Sustainable Development that affect the company – notably, energy related emissions, climate change, availability of clean water, land use and degradation
- What is Kimberly-Clark's status regarding ISO 14001 implementation?
Several KIMBERLY-CLARK PROFESSIONAL* mills throughout the world are in the process of seeking ISO 14001 (insert link to definition) certification or have already obtained it. Kimberly-Clark facilities are well-positioned to obtain certification as we have been working to develop and implement ISO-equivalent Environmental Management Systems for more than 10 years. The K-C Environmental, Health and Safety Management System (EHS MS) specifies additional performance requirements and expectations that go beyond the ISO 14001 standard. Kimberly-Clark staff personnel audit our manufacturing sites to assess conformance to the EHS MS and other regulatory requirements.
- Why aren't all Kimberly-Clark manufacturing sites certified to ISO 14001?
KIMBERLY-CLARK PROFESSIONAL* has worked to implement an Environment, Health and Safety Management System, based on the ISO 14001 and OHSAS 18001frameworks, in each of our global manufacturing sites. Providing a safe working environment for our employees and reducing our environmental impacts are core values at Kimberly-Clark and our EHS Management Systems guides us to continually improve our performance in both areas. However, formal certification is a costly process which may not add value to our operations or products. Where business conditions warrant certification, our mills are well positioned to achieve it.
The main environmental aspects identified for Kimberly-Clark’s global operations include:
? Energy used in our manufacturing processes, to heat and cool offices, and as fuel during business travel and product distribution.
? Air emissions, primarily from energy use
? Fresh water use, primarily during tissue manufacturing
? Wastewater discharge, primarily from tissue manufacturing
? Solid waste generation from fibre losses and use of packaging materials
Our EHS Management System requires us to consider each of these aspects and develop controls to mitigate or manage their impacts. In addition, these aspects have been incorporated into our long running Environmental Vision programme, which provides Corporate-wide objectives to reduce our use of these resources and minimize waste.
- Why is there such a big concern with Chlorine Bleaching and what do " PCF", "ECF" and "TCF" refer to?
During the process of manufacturing pulp, chlorine from the bleaching chemicals can combine with wood lignin to form chlorinated organic compounds such as dioxin and furan. These pollutants bioaccumulate in the environment and have been shown to cause health problems such as cancer.
Elemental Chlorine Free (ECF) bleaching processes replace chlorine gas with chlorine dioxide. This has been shown to significantly reduce the potential for dioxin and furan formation.
Totally Chlorine Free (TCF) bleaching eliminates the use of chlorine-containing bleaching chemicals and replaces them with oxygen, hydrogen peroxide and/or ozone. TCF applies only to virgin fibre since it is not necessarily known how recycled content fibres were originally bleached.
Process Chlorine Free (PCF) indicates that no chlorine was used in the production of a recycled product. However, it does not indicate that the fibres have never been bleached using chlorine during their lifetime.
- If tissue is brown, does that mean it hasn't been bleached ?
Not necessarily. Bleaching removes the remaining lignin in pulp, so unbleached products typically have more lignin than bleached products. Unbleached products are therefore substantially darker in color than bleached products. However, some products, which have been bleached, may be dyed to take on a brown color.
- If the business is growing, how can Kimberly-Clark reduce product transportation?
By working to fit more product in every case and more cases in every truck, we are able to put fewer trucks on the road. Fewer deliveries translate to a sensible reduction in emissions to the environment. For our customers, efficient packaging also means less storage space needed. And with less packaging to dispose of, it probably translates to additional savings for distributors and end users.
- What does 40x48/1000x1200 compliance and/or cube utilization refer to?
These terms refer to the ability to optimally package product for shipment – maximizing the amount of product on a pallet and in a shipping vehicle.
- I've heard a lot about sustainable consumption. What is KIMBERLY-CLARK PROFESSIONAL* doing to promote it?
Simply put, current global consumption patterns are unsustainable and it is becoming apparent that
efficiency gains and technological advances alone may not be sufficient to bring global consumption to a sustainable level. Changes to our lifestyles are also necessary, which includes the way we choose and use products. KIMBERLY-CLARK PROFESSIONAL* recognizes that we must play a role in fostering more sustainable levels of consumption. Through our work to understand how end users use and dispose of our products, we are able to recommend products which actually help a customer to use less. In addition, we use these insights to help with future product design.
Here are some examples: (insert links to regional examples)
Below are examples of European content: REGIONAL CONTENT NOT SUBSTANTIATED
AIRFLEX* Fabric technology allows a towel to be highly compressed during the production process without losing any of its performance characteristics. This same technology also allows a towel to be produced with up to 30% less fibre than a traditional tissue / crepe towel but with the same performance.
All fibre based hand towel products have a memory effect - when they get wet during the process of drying the hands the fibres try and return to the state they were in when the towel sheet was first produced. With AIRFLEX* fabric, this state is highly bulky and very absorbent. With conventional tissue and crepe, this is flat and lower in absorbency. Conversion of the towel into finished product state involves embossing on traditional crepe and tissue products to give them additional bulk to help increase performance and softness.
However, this means that the towels have more air space in them when they are transported costing valuable resource. When they get wet, the embossing disappears and the wet towel is flat with little texture. AIRFLEX* Fabric is produced in a highly absorbent bulky state and then is compressed before being packed into the case. The memory effect kicks in when the towel is used and the absorbency of the towel is maintained.. This has a clear benefit as it allows for more compression during the production process and results in the transportation of less air.
• Minimise the amount of fibre needed to dry the hands and minimise the amount of wasted "dry" fibre placed into the waste bin after use.
• Maximise the number of towels in a case, on a pallet and then in a truck / delivery vehicle to minimise the amount of storage space and vehicle movements needed
HYDROKNIT* Fabric is a patented fabric by Kimberly-Clark that is designed for repeat use wiping. As the product is designed for the task it does the job effectively. When compared to other materials such as rags, HYDROKNIT* Fabric outperforms rags for the speed and level of absorbency helping the customer use less. The customer also will have to dispose of these products and this may have to be done by a specialist company. The charge for this waste will be done by weight or volume. A typical rags weighs 5 times more, on average, than a WYPALL* X Cloth. Thus helping reduce the volume, weight and cost the company has to dispose of
In addition, our patent enables us to be the only company to make a wiper with over 70% pulp contents, using Hydroentangling. Therefore compared to other non-woven products, we are likely to be the leader in bio-degrability once the product enters landfill.
Reduce the usage of the wipers a customer uses, so they use less and throw less into waste. Plus save the customer money through reduced costs
- KIMBERLY-CLARK PROFESSIONAL* manufactures a broad range of disposable products, which create waste that must be managed. Isn't this contrary to your source reduction position?
Not at all, but it creates a special obligation for us to ensure that waste is eliminated where ever possible throughout the products’ lifecycle – from sourcing to disposal. Waste elimination is at the heart of our Reduce Today, Respect Tomorrow* program.
- Does Kimberly-Clark's sustainability work extend beyond the environment?
Yes, Kimberly-Clark recognizes that sustainable development requires consideration of the environmental, social and economic elements of our business. We incorporate all three pillars of sustainability into our Corporate-wide sustainability framework, which contains commitments in each of the following areas:
• Our products
• Our operations
• The communities in which we do business
• Our employees
We focus our charitable support on causes that strengthen the world’s families, the communities where we operate and the environment. This is where we believe we can and should make the most difference. By donating money and time, K-C and its employees are helping improve quality of life for the people around us. We also raise money and awareness through cause-related marketing initiatives that involve our customers and consumers.
The K-C Foundation plays a vital role in our corporate community investment. As well as contributing to a host of global charitable causes, the Foundation matches donations of up to $10,000 per employee in the U.S. We also have a Community Partners program, which provides $500 grants to non-profit organizations where employees and their partners volunteer more than 30 hours per year.
- Who are the WBCSD and what is K-C's involvement?
The World Business Council for Sustainable Development (WBCSD) is a coalition of 200 international companies with a shared commitment to sustainable development through economic growth, ecological balance and social progress.
The WBCSD’s membership represents more than 35 countries and 20 major industrial sectors. The organization’s activities reflect the belief that the pursuit of sustainable development is good for business, and that business is good for sustainable development. Sustainable development is development that meets the needs of the present, without compromising the ability of future generations to meet their own needs.
The WBCSD provides a platform for companies to explore sustainable development, share knowledge, experiences and best practices, and to advocate business positions on these issues in a variety of forums, working with governments, non-governmental and intergovernmental organisations.
Kimberly-Clark has been a member of the WBCSD since 2005 and participates in a number of its focus areas, including the Ecosystems, Development and Business Role Focus Areas and the Sustainable Forest Product Initiative.
- What is a product's carbon footprint? How will it work?
The carbon footprint of a product is the sum of the carbon dioxide and other greenhouse gases emitted across the supply chain for a single unit of that product; the total net amount of carbon dioxide and other greenhouse gases emitted to produce and dispose of a single, individual product.
We are working with the Carbon Trust in the UK on tissue and personal care products. We fully support the Carbon Trust’s work with BSI British Standards to develop an industry-wide standard that could then be used across all product categories to provide greater clarity and information for consumers.
Without a common standard, carbon footprints will be difficult for consumers to understand.
We believe that this is an exciting and innovative project that will help provide greater transparency for consumers while simultaneously providing a focus for business to analyse and reduce its carbon footprint. This project is a perfect fit with our overall sustainability policies. Reducing carbon emissions through our “Vision” environmental programme is a long standing priority for us and exploring the development of a carbon footprinting standard is a natural extension of that work.
Reducing emissions is not only good for the environment, but also makes good business sense.
- I've heard a lot about Kimberly-Clark and the Dow Jones Sustainability Index. What is it and what is Kimberly-Clark's role?
The Dow Jones Sustainability Index (DJSI) tracks environmental, financial and social performance of leading Sustainability driven companies worldwide. The DJSI annual review is based on a thorough assessment of corporate economic, environmental and social performance including such issues as corporate governance, risk management, branding, climate change, supply chain standards and labour practices. The DJSI rating system is based on responses provided by the companies to the annual Corporate Sustainability Assessment Questionnaire, as well as other public information on Sustainability provided by the companies.
The independent Sustainable Asset Management Group (SAM), which administers the rating process, also interviews various analysts regarding their perceptions of particular companies in specific areas.
Kimberly-Clark has been listed on the DJSI World Index for the past four years (2005, 2006, 2007, 2008) is also listed on the DJSI North American Index.
- Does Kimberly-Clark collaborate with any environmental Non-Governmental Organizations (NGOs)?
Yes. Many different groups can influence or be affected by our business. Communicating with these groups helps them understand our products and operations and shows that we recognize and consider their needs and concerns. Some examples of direct engagement that we’ve had with NGOs includes (but is not limited to) the Forest Stewardship Council, Greenpeace, the European Water Partnership, The World Water Council, Conservation International, World Resources Institute (Corporate Council and US Climate groups) and WWF-UK Forest and Trade network.
- What is the WWF study – why did SCA come first and K-C third in the list? How does K-C's membership of the WWF UK FTN compare?
Back in 2004, WWF contacted a number of companies to understand more about their environmental performance and fibre procurement strategies. This study resulted in a scoring, according to WWF’s own criteria and based solely on the information provided by the companies.
At the time, we considered it strange that the WWF report placed Kimberly-Clark third, when the world’s most analytical and comprehensive survey of sustainable performance – the Dow Jones Sustainability World Indexes - placed us as a Sustainability Leader in the Personal Products sector.
Whilst we were surprised and disappointed with the WWF’s interpretation of the data we submitted in a process of frequent exchange, we continue to maintain an already constructive dialogue with the WWF through our membership of the WWF UK forest and trade network – where we are the only tissue manufacturer present in the group. Founded in 1991, the FTN is a partnership between WWF and businesses that promotes responsible management of the world's forests. Members commit to tracing their timber and paper products back to the forest source.
As always, however, we have to maintain a fine balance between data transparency and commercial confidentiality. We have always pushed to be as open as we can be - as already recognized and applauded by the Dow Jones Sustainability World Indexes.
- Where can I find out more information on Kimberly-Clark and KIMBERLY-CLARK PROFESSIONAL*'s sustainability strategies and performance?
Visit the following websites to learn more about Kimberly-Clarks’ sustainability performance, progress and strategies:
KIMBERLY-CLARK PROFESSIONAL*: kcpreducetoday.com
a) Sustainability Report http://www.kimberly-clark.com/aboutus/sustainability.aspx
b) Fiber Procurement Policy http://www.kimberly-clark.com/pdfs/K-C%20policies.pdf
c) Tissue Life Cycle Assessment http://www.kimberly-clark.com/pdfs/LifeCycleAssessment.pdf
d) Fiber Procurement Practices http://www.kimberly-clark.com/pdfs/KC_Sustain_NAmerica.pdf#zoom=130&navpanes=0
e) European Sustainability Fact Sheet http://www.kimberly-clark.com/pdfs/KC_Sustain_Europe.pdf#zoom=130